Monday, March 17, 2014

El Paso Pizza Alliteration and Geographical Convenience Never Tasted So Good

I did something today that has always bothered me when done by large food corporations; I named a recipe based solely on geography and alliteration. This video recipe for a Tex-Mex style pizza was called "El Paso Pizza" because Paso and Pizza both start with Ps, and El Paso is in Texas. Ive never been to El Paso, nor do I have any knowledge about their pizza - if they even eat pizza.

Not many people realize that there are absolutely no laws or guidelines on the authenticity of food packaging names, claims, and histories. Those cute little stori
es that you always see on the back of labels about how Aunt Tillie invented her "Bakersfield Brownies" during the Depression, using chocolate smuggled into to the country by trained hawks. Its all made up. The name, the location, the part about the hawks - all invented in some marketing meeting.
I realize that none of you really care why this is called El Paso pizza, but I wanted to call your attention to the whole "amazing but true story behind the name" scam at the supermarket. Just another reason not to buy prepared foods! Anyway, this video recipe is quite tasty and a great idea when you cant decide whether to have pizza or tacos.

In the video I mention to try and use grass-fed beef, which is now available, ground in one-pound packages, at most major supermarkets. Here is a link that explains the many health benefits of this, over the conventional corn-fed beef. Im also linking to the Pizza Dough video, in case you want to make your own. Enjoy!

1 pound grass-fed ground beef
1 tbsp cumin
1 tsp chipotle pepper - more if you likes it spicy
1 tbsp ancho chile powder
3/4 tsp salt
1 cup sliced Poblano pepper, or Anaheim, or other green peppers
1/2 cup sliced green onions
1 1/2 cup tomato sauce
4 oz pepper Jack cheese
one crust or pizza dough for a large pizza

View the complete recipe
El Paso sign photo (c) Adriano Agulló

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